Small Business Sales Energy Consultant - Full-time
American Electric Power
Lancaster, OH
small business
small business sales
sales
energy
energy
sales
data
calling
calls
crm
executable
pricing
small business
March 17, 2023
American Electric Power
Lancaster, OH
FULL_TIME
Identify and develop a portfolio of new small business customers for retail electric supply by cold-calling provided prospects and self-generated leads.
ESSENTIAL JOB FUNCTIONS are listed below:
Cold Calling:
ESSENTIAL JOB FUNCTIONS are listed below:
Cold Calling:
- Execute cold calls and follow up calling for leads provided. Keep pace with provided leads to ensure adequate opportunities and market coverage. This requires self-direction, discipline, and consistent effort to make sufficient cold calls and/or in-person canvassing of businesses.
- Gather key customer information and enter it into AEP Energy’s CRM. Collect account and meter number data necessary to access historical usage data required to generate a sales contract.
- Collect, analyse, and provide insight into customer feedback for future strategic discussions.
- Develop industry knowledge to improve ability to give customers their ideal energy solutions.
- Use CRM tools to ensure customer follow up and repeated strategic touches.
- Pre-qualify the opportunity based on data collected in CRM.
- Determine customer creditworthiness prior to investing additional sales effort and/or requesting executable pricing.
- Effectively present AEP Energy’s value proposition to prospective customers via the phone. Build company credibility, brand value, and trust with prospective customers. Gain knowledge, insight and understanding from key decision-makers regarding customer energy needs and challenges.
- Sales acumen: Adjust sales strategy as appropriate. Identify strategies and product types to help consumers reduce their overall electric expense or avoid exposure by limiting risk from utility or market prices.
- Learn and adhere to all industry regulatory standards as well as internal AEP Energy standards.
- Incorporate feedback offered by Channel Manager and Quality Assurance team into improved performance.
- Overcome objections and raise key considerations based on customer interactions and specific opportunities and concerns.
- Ensure the customer has reviewed and pre-approved agreement language and is prepared to decide when presented with executable market pricing.
- Develop familiarity and knowledge of AEP Energy policies.
- Self-manage the number of customer proposal calls necessary to meet or exceed the monthly sales volume requirements.
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